top of page

Here at Martial Arts Alliance, we appreciate how important your privacy is and recognise that we are being trusted with protecting it, so the purpose of this privacy notice is to give you a clear explanation about how we collect and use your personal data.  We think it’s important that you read this privacy notice in full so that you understand what data we collect about you, how we collect, use and look after that data, what privacy rights you have, and how the law protects you.


Purpose of this privacy notice

This privacy notice aims to give you information on how Martial Arts Alliance collects and processes your personal data through your use of the website, including any data you may provide when you use our website, purchase products or services from us, complete an enquiry form and sign up to any of our mailing lists.


Our website is not intended for children under the age of 16 and we do not knowingly collect data relating to children. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.



For all of our services, the data controller – the company that is responsible for personal data – is Martial Arts Alliance. 

We have appointed a data protection officer (DPO) who is the owner of Martial Arts Alliance and is solely responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, you can contact us at:

If you feel you need to, you also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (


Changes to the privacy notice

We may change this privacy notice from time to time, to reflect how we are processing your data. If we make significant changes, we will make this clear on our websites or by other means of contact such as email, so that you are able to review the changes before continuing to use any Martial Arts Alliance services. This version of the privacy notice was last updated on the date set out at the bottom of the page and historic versions can be obtained by contacting us.


Third-party links

Our websites may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


The personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Name and contact details – this includes your name, title, address, email address, and telephone numbers.

  • Payment information – This includes your bank account and/or payment card details.

  • Marketing preferences – this includes your preferences in receiving marketing from us and your communication preferences.

  • Customer service history – this includes interactions with us over the phone, via the website, or on social media.

  • Information about your device and how you use our websites and apps – this includes information you give us when you browse our websites, including your internet protocol (IP) address, browser type, and version, time zone setting and location, browser plug-in types, and versions, operating system, and platform, as well as how you use our websites.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


If you don’t provide personal data

You don’t have to give us any of your personal data but, if you don’t, you are unlikely to receive our optimal customer service experience. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you, (for example).


Keeping your personal data up-to-date

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


How we collect your personal data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your name and contact details and payment information by filling in forms or by corresponding with us directly in person, phone, email, or otherwise. This includes the personal data you provide when you:

    • make a general enquiry or book and induction through our website;

    • are emailed booking information or other related enquiry matters;

    • subscribe to our mailing lists or newsletters (if applicable);

    • request marketing to be sent to you;

    • take part in a competition, promotion, or survey; or

    • give us some feedback.

  • Automated technologies or interactions. As you interact with our website, we may automatically collect information about your device and how you use our websites. We collect this personal data by using cookies, server logs, and other similar technologies. For more information on cookies, please see our Cookie Policy on our website at

  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources such as information about your device and how you use our websites from analytics providers such as Google based outside the EU.


How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

  • For certain processing purposes, we may request your consent to authorise the processing.

Please contact us at if you need details about the specific legal ground we are relying on to process your personal data.



We strive to provide you with choices regarding certain personal data uses, particularly around service messages, notifications, and promotional offers. You will receive service communications from us if you have requested information from us or purchased services from us. You’ll also receive these communications if you have said that we can send them to you when you provided us with your details when you complete an enquiry form, enter a competition, or signed up for a newsletter.

You can tell us that you want to stop receiving service communications from us at any time by contacting us in person, by email, post, or over the phone at We’ll process any such request as quickly as we can, but it might take a few days for all of our systems to be updated.

LAST UPDATE August 2021

bottom of page